NEW DELHI: BIG CBS Networks, a joint venture of Reliance Broadcast Network and CBS Studios International, today said it has signed a distribution pact with direct-to- home company Dish TV for English general entertainment channel BIG CBS Prime.
The move would expand reach of BIG CBS Prime to an audience base of 12.5 million subscribers, taking its total reach to 42.5 million homes, BIG CBS Networks said in a statement.
The financial details, however, were not disclosed. “We are proud to offer BIG CBS Prime to our 12.5 million subscribers…we hope that our alliance will mutually benefit each other,” Dish TV Chief Operating Officer Salil Kapoor said.
BIG CBS Prime is a premium entertainment Channel and offers content like Hawaii 5-0, Survivor, The Jerry Springer Show, The 4400, Galileo Extreme and home grown shows like BIG Style Icons and Made to Order.
“We are very excited to announce this alliance…With this, we grow our reach substantially, while simultaneously taking the distinctive and eclectic programming mix of BIG CBS Prime to the discerning upwardly mobile audiences of India,” BIG CBS Networks Business Head Vishal Rally said.
BIG CBS Networks offers three more channels — BIG CBS Spark (youth entertainment channel), BIG CBS Love (entertainment channel targetted at Indian couples) and Spark Punjabi.